We reckon all marketers know the famous words of Henry Ford that he does not know which half of his advertising budget is lost. In the last century we could say that we do just that – we made sure none of it went to waste. But times are changing, so the modern version of the statement goes: we optimize return on investment of digital activities through web analytics and conversion optimization.
In maneki we specialize in top notch web analytics and conversion optimization, fully tailored to your needs. With us, you do not have to rely on luck anymore.
Web analytics is a key tool supporting all digital marketing activities – generating movement, as well as engaging, converting and keeping the users. It helps to optimize both website usability and its performance, along with the marketing mix. This makes it one of the most effective ways to increase the ROI of online activities. Thanks to web analytics, the most vital decisions don’t have to be based on hunches or luck any longer.
Conversion rate optimization (CRO) is directly related to analytics and is a natural step forward – taking the proper action. In essence it is a set of processes, such as site optimization based on A/B testing, aimed at eliminating the weakest features of a page, based on the collected data and gathered insights.